Luna Coffee Company
This branding project explores the creation of a culturally rooted coffee identity inspired by Puerto Rico. The concept blends personal storytelling with bold visual elements, using vibrant color, pattern, and natural motifs to reflect the island’s energy and heritage. The final system extends across packaging and brand touchpoints, emphasizing both origin and identity.
Goal: Develop a visually engaging coffee brand that reflects Puerto Rican culture and identity, creating an authentic and memorable brand experience through packaging and storytelling.
