Solovair Rebrand
This Solovair rebrand explores its origin story and ensures the brand’s message is clearly communicated. This initiative will establish a consistent visual language and instill confidence in the rebranding process. Solovair could expand its focus to include younger, more eco-conscious consumers. While the brand has made strides in sustainability, its messaging could be more explicit in reaching Gen Z and Millennials, who value ethical manufacturing and eco-friendly practices.
Goal: Redesign and create a branding system for a shoe brand of choice that highlights the brand’s identity, values, and visual storytelling through a cohesive and engaging design system.
Before
After
