Helium Comedy Club

This website redesign project focuses on creating a user-centered digital experience through improved usability, accessibility, and visual communication. The project follows a full UX/UI process, including research, competitive analysis, wireframing, prototyping, and usability testing to redesign an existing organization’s website into a more intuitive and engaging platform.

Goal: Redesign and prototype a user-centered website experience that improves usability, accessibility, and visual communication for an existing organization.

Explore the Original Site

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Problem

  • Lack of strong visual identity and engaging imagery

  • Inconsistent typography and cluttered layouts reduce readability

  • Navigation and interaction patterns create friction for users

  • The site experience does not fully reflect the venue’s atmosphere or energy

Solution

  • Create a stronger visual identity through immersive imagery and cohesive branding

  • Improve typography, spacing, and layout consistency for better readability

  • Redesign navigation and interaction patterns to create a more intuitive user experience

  • Enhance user engagement with clearer event discovery and streamlined access to important information

User Personas

Competitive Analysis

Site Map

Low Fidelity Wireframes

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